The Full Story
About
Founded in 2019 by a trio of passionate globetrotters, À Ta Santé Pte Ltd. is an embodiment of our collective love for uncovering cultural richness through fine wines, gastronomy, and the joy of slow travel and dining. Sharing these discoveries with our global and business communities that we support through collaborative and networking activities.
Our Story
With a shared pursuit that spanned over three decades, our convergence was inevitable—a fusion of friendships driven by a common goal. Pierre, rooted in Alsace's wine heritage through Domaine Bernhard & Reibel and his previous role as President of the Syndicate of Independent Winegrowers of Alsace, “les Vignerons Indépendants d'Alsace” (Synvira); Darren's tireless exploration of family-owned vineyards across France and Italy and past life as an Info-/Med-Tech/e-commerce entrepreneur; and Dawn's branding and tourism expertise from her days at Singapore Tourism Board, and OCBC Bank and Far East Organization. All these experiences converged to create À Ta Santé.
Our Focus
Adapting to the crowded landscape, we've tailored our focus to bring a curated selection of French and Italian wines from family vineyards - championing small independent "winegrowers" with a legacy of organic and natural winemaking traditions. Our offerings hail from revered regions like Alsace, South of France, Champagne, Bordeaux, Beaujolais, and Mazan in France, as well as the treasures of Tuscany, Piedmont, and Veneto in Italy.
Aside from supplying wine from heritage wine producers, we are also in the business of developing AI tools for food and beverage, and channel partners in the industry to stand out in a very competitive in market as well as a service team to provide you with strategy development, consistent messaging and tone in your social media support across the top 8 English language social platforms worldwide. These wines, tools and services are incorporated into our various channel programmes.
Join Us
We extend an invitation to experience, savor, and deliberate upon the diverse wines and exquisite French/Italian produce we're introducing to Singapore and SE Asia. Engage with the crafts of celebrated winemakers like Jean-Pierre Valade, Eric Petitjean, and a league of heritage family artisans from France and Italy. Prepare for our immersive 2024 classes, tailored for both seasoned professionals/sommeliers and enthusiasts embarking on their wine journey, offering insights into gastronomy and wine styles from various European regions.
Connect with us to embark on a voyage of taste, culture, and appreciation, as we toast to the essence of fine wines and culinary delights, inviting you to be part of our global celebration of epicurean delights.